Posts under ‘Qualitative Research’

Germany’s recent bounce in GDP, driven by both domestic and foreign demand underscores Anatole Kaletsky’s message in Capitalism 4.0 that capitalism is not dead. At The Spectator lecture, “The Future of Capitalism” Kaletsky went on to explain his rationale: capitalism is like a living organism, evolving when the political economy of the moment creates a [...]

I really, really try not to use football analogies in my work. I know that they are lost on many people and just annoy many of the others. Much better to use gardening, family or businesses for material.
But after a month of high profile football (you might have heard about it) perhaps you can forgive [...]

(Wall Graffiti by Banksy, British artist)
I first became aware of Career Academies UK when I met one of their team at a conference.  One year and a research project later, I am now a real supporter of a programme that is changing the lives of so many young people.
Unlike many educational initiatives, the Career Academies programme neither [...]

I was at the NHS Confederation Conference last week, which was both well-run and insightful. I went with a view to understanding more about how NHS organisations are learning about their customers and addressing their needs through the lens of the service’s current challenges.
The conversation was dominated by the shift to GPs holding the majority of the [...]

“I don’t know much about art. But I know what I hate. And I don’t hate this.” – C. Montgomery Burns
Customers are smart. They don’t all have PhDs, or know loads about engineering, product development, marketing, PR, but they do know what they like. And they don’t like Google Buzz. I always think of customers [...]

I recently came across this blog post from beyond philosophy which talks about implicit techniques (IAT) in research.  This is not particularly new, it’s been around for at least a decade but I didn’t know too much about it as it’s never really made its way into commercial research and I wondered why that was.
So [...]

We use these word clouds quite a lot at FreshMinds Research to visually represent qualitative information. They allow our clients to quickly digest what their customers say about them most often, and they brighten up presentations to boot. So after President Obama’s inauguration speech today we generated this  -

Unsurprisingly, ‘America’ and ‘nation’ figure prominently, as [...]

It sounds like an exotic drink, but Pecha Kucha is a lot more research related. In December FreshMinds Research were invited to the Pecha Kucha event being run by the Association of Qualitative Researchers (AQR). Pecha Kucha was invented in 2003 by Astrid Klein and Mark Dytham as a designers’ ‘show-and-tell’ event to attract more people to [...]

I’ve been reading a very interesting article in the latest issue of Research magazine, about the death of sector specialists in research companies. It got me thinking about how we at FreshMinds Research view our approach to sector expertise. The article looks at qualitative research, and how having a depth of sector expertise may actually [...]

“The possession stats don’t really tell the whole story.”
As an avid follower of the beautiful game, how many times have I heard those words from the commentators? Probably in 68.7% of games I watch, to ape the dubious stat attack that greets the modern armchair football fan. My colleague Mike posted a great article about [...]