Social Media Listening: Request our 2010 report here

Over the last few months we’ve been conducting an in-depth review of the leading tools in conjunction with our sister company, FreshNetworks.

We’ve compared how Alterian, Brandwatch, Biz360, Neilsen Buzzmetrics, Radian6, Scoutlabs and Sysomos performed when monitoring conversations about global coffee brand Starbucks. We gathered, quantified and analysed over 19,000 online conversations and benchmarked the tools based on, amongst other things, ease of set up, depth of coverage and accuracy of sentiment analysis.

You can find a more detailed analysis of all these topics and more in our final report – “Turning Conversations into Insights: a Comparison of Social Media Monitoring Tools”. Please email socialmedia@freshminds.co.uk for a copy.

Or come and listen to our Director of Social Media Research, James Turner at the INSIGHT show on 30^th June at 15.20. Click here to register for free.

For a taster of our key findings, please read the blog series posted by FreshNetworks:

• The basics of social media monitoring
• How to set up the tools (search strings, comparison challenges and coverage)
• The location of social media conversations
• Social media monitoring and duplication
• Data latency and the tool with the most up-to-date results
• The problem with automated sentiment