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Graduate Recruitment- welcome on board!

‘Onboarding is a term used to describe the process of handling new employees to obtain the best results from them.’ Whilst this might be a slightly crude definition (thanks Wikipedia..) it is helpful in highlighting how important it is to successfully initiate new employees into your business.

Integrating new employees to any company is a crucial process: not only does it ensure your new hires are fully equipped to do their jobs, it also instills them with confidence about their job, thus limiting the possibility of an HR disaster when your new starter hot foots it out of the office three hours into their new role. Equally, a successful graduate scheme should be able to attract and retain the best recruits, to the overall benefit of the business.

 

In January 2003 a survey of 5643 workers conducted in the U.K. found that 4% of new hires had such a disastrous first day that they never went back!

(Source-Reed Executive)

So, what are the key elements to an effective onboarding programme, I hear you cry?

Here are my top 10 tips to keep new employees happy.

Take advantage of a new employee’s enthusiasm. They are never going to be any more excited about their new job than they are on the first day or so. Use this enthusiasm to your advantage-participate in conversations with them to ensure they feel comfortable and happy in their new place of work.
 

Do not cram too much information into the first day. The amount of retention that actually happens within the first day is limited to begin with because of the excitement involved in a new environment, so be sure that you spread that kind of information out over the course of a week or two.
 

Outline day-to-day responsibilities clearly. Sounds obvious, but everybody likes to know that they have a good idea of what their day-to-day responsibilities are - this helps to minimize confusion. If, for example, a new hire assumes someone else is responsible for something within their own remit, this can lead to uncertainty.
 

Discuss how your company approaches the markets that you serve, why you serve the markets and why the messaging is the way it is. It’s very important for people to understand the overall culture and the vision of the company to be able to fit in properly.
 

Discuss the company’s approach to training and development. Whether or not it is an internal process, an external process, or a combination or blending approach to learning and training and development, it is important for people to understand.
 

Communicating the culture.  By the time you offer a candidate the role, you should have a good idea of whether they are the right personality fit for the company.  However, it is important to reiterate to the candidate the culture and the way things operate at the company now that they are actually on board.
 

Work with new hires to establish clear expectations and goals and help them achieve these. Communicating what you want new hires to achieve and monitoring their progress enables them to perform to the highest level.
 

Ensure graduates are bought in to your brand. Many companies’ graduate schemes involve a training course overseas: Accenture, for example, offer their graduate recruits an intensive two week program at their Chicago training centre. This is effective on two levels: it provides a cohesive approach to orientation and further development, and it also establishes a strong relationship and sense of loyalty between the graduate and their employer.
 

Assign new employees a mentor or ‘buddy’. This helps new hires to fit in on a social level and fosters a relationship with an individual who is already established within the company.  At FreshMinds everyone has a ‘buddy’ within their business division but also within another business division to facilitate a broader social network around the company.
 

Ask for feedback.  The first few weeks in a new job can feel somewhat overwhelming for a fresh or recent graduate.  You want to give them enough space to settle in and find their own way but arrange a few informal catch-up sessions where you can ask for their thoughts on how they are doing.  This also gives you a forum to give them feedback on how they are doing.
 

Remember – once you’ve invested the time in the recruitment process, it’s worth making the effort to make your new employee’s first weeks a positive, enjoyable experience. This will reap dividends in the months – even years – to come.

Some really Güd ideas…

I came across a great article in the all-new Evening Standard (now available gratis) this week. It featured one of our great country’s most high-profile businessmen, James Averdieck, whose more notable achievements include founding chocolate pud company Gü, selling it to Noble Foods this month for an estimated £35m, and, perhaps most thrilling of all for him, appearing as guest speaker at FreshMinds’ Ones to Watch ™ alumni party in 2008. Averdieck was talking about his secrets for success, particularly in the context of being an entrepreneur. Since innovation in business is set to flourish as we pull (slowly) out of recession this year, I thought I’d share a few of these with you business gurus of the next decade:

Experience is key

Despite studying Economics at University, James doesn’t think you can ‘learn’ business – for him, it’s all about gaining industry exposure and sharpening your numeracy skills.

Convince your buyers

James recommends meeting with potential customers (in his case, supermarket buyers) in person, and having a really thorough business plan mapped out (think of the cringe-inducing gaps in knowledge you sometimes see on Dragon’s Den: don’t make the same mistake). He also highlights the importance of getting opinion-formers on board – Gü were lucky enough to count on Joanne Harris (author of Chocolat) and Nigella Lawson as advocates.

Get the bank on board

Banks don’t like risk, so James recommends putting together a clear business case with a detailed trading history showing an ability to self-finance. Gü started out as a joint venture with an existing company, which may have helped to reduce perceived risk.

Think about the right media

Interestingly, James doesn’t see the Internet as fundamental to their success, but sees digital marketing as a ‘nice to have’. As he puts it, the food came first, ‘our Facebook fan page came later’.

Get the brand right

James attributes much of Gü’s strong performance to having a great brand. They worked with Big Fish design agency to come up with the name, and had a clear vision from the outset of a product characterised by French patisserie high quality.

Also in his recipe for success? A big dollop of luck…

James Caan’s view on graduate prospects in 2010

I came across an article in the Telegraph yesterday from everyone’s favourite Dragon and was interested to get his perspective on what 2010 will bring for job hunting graduates.  In a nutshell, he reckons it looks a little bleak.

 I think I’m with him on this one… it’s a great time for employers to be picking up some very determined graduates who’ve suffered numerous knockbacks in their job hunt but have the drive to plug on nonetheless, which is all useful character-building stuff.  But equally a huge number of 2009 grads have stayed on to complete a Masters degree and will swamp the job market this summer as they compete with the class of 2010 for the best positions.

 So it’s all about separating the best from the rest.  James Caan’s call to employers is to avoid overlooking candidates because they’re too fresh: “Employers must consider the talent in front of them, whatever age and experience. Who knows what value a fresh pair of eyes could add to your business?”  I agree, but I think now is the time (more than ever) to be cherry-picking the best candidates on the basis of how they’ve pro-actively made the most of a bad situation – whether that’s by working for free, setting up a new venture, doing some voluntary work…

 And my advice to graduates is not to use the economic downturn as an excuse for an empty CV.  Instead get out there and show your drive by doing something different from everyone else – that’s how you can get ahead of the competition, even when times are tough.

Graduate Market looking bright for 2010

Graduate vacancies will ‘increase significantly’ in the UK in 2010, according to recent research. This follows two tough years for graduates around the UK – grad vacancies fell by 18% in 2009, and 7% in 2008. 

The High Fliers research study suggests that 100 top employers across the UK were found to have upped their recruitment targets by 12% (1, 600 jobs) for 2010.

 This is especially good news for graduates looking to pursue a career within the Financial Services sector. Over half of the FS employers that were surveyed now expect to recruit more graduates this year than last. Great news for aspiring bankers – a number of investment banks are aiming to take on a third more graduates than in 2009.

 Other sectors looking to increase their graduate recruitment, according to the study, include retail, retail banking, accountancy, and professional services. In fact, it is predicted that the largest graduate recruiter this year will be PWC, with 1 039 vacancies for graduates in 2010, followed by Deloitte, with 1 000 vacancies. KPMG will have 650 vacancies.

 Despite a predicted lift in the market, the average graduate starting salary is not expected to rise, remaining at £27k.

 So, after the recent doom and gloom, the graduate market really is looking up in 2010. It’s all to play for, so get applying!